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Segmentul outdoor, spre deosebire de alte canale media ca de exemplu radioul, televiziunea, sau internetul unde consumatorul are opţiunea să schimbe canalul sau să închidă browserul, este probabil singurul segment unde consumatorul nu controlează spaţiul publicitar.

Viziunea majorităţii oamenilor despre publicitatea outdoor o reprezintă “clasicele” panouri uriaşe de la marginea principalelor drumuri către mare sau munte, sau mesh-urile agăţate pe clădirile cele mai înalte din oraş. Ei bine, acest canal de marketing duce încă “greul” acestui segment de advertising, dar noi suntem aici pentru a vă spune că outdoor-ul înseamnă mai mult decât aceste panouri şi mesh-uri sau baloane fixe. Noi suporturi media care pot atinge, intriga sau antrena publicul ţintă sunt create şi introduse în permanent pe piaţa de publicitate. Spre exemplu dacă nu aţi auzit de electric scooter advertising, de baloanele mobile şi iluminate, de publicitatea pe cutiile de pizza, contactaţi-ne şi vă vom pune imediat la curent. Conceptul “Targeted Marketing” pe care Look Media Advertising vi-l propune se doreşte a fi un suflu nou în peisajul publicităţii outdoor din România.

De ce?
Pentru că noi vă putem oferi ceea ce outdoor-ul clasic nu poate să vă ofere întotdeauna:
Mobilitate - Oricând şi oriunde|Eficienţă - Direct la ţintă|Inovaţie - Concept nou
© 2008 - Look Media Advertising S.R.L.

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